Since Steve Jobs died? It's always been about looking pretty while being functional for the most part. Apple has defined the tech world with their design. People complain and whine about it, but then those competitor companies also start copying and following them, so it's like...ok? the hate? Sure. But don't think for a second that anything has changed in that regard, since the stupid iMacs in the 90's, Apple has always been about trying to look as cool as possible.