(Paywall) Lawsuit filed over Penny Hardaway sponsorship deal (SI) In a nutshell, college contracted with lawfirm for sponsorship, giving it access and use of Hardaway in promotional videos, etc. And they've incurred expenses in getting this all set up and started. However, Hardaway is handled for publicity by another firm. So the lawsuit will discover if Hardaway gave up some of his publicity rights (a Tennessee state law thing) by his employment with Memphis, or the college had no right to include access to him for sponsorship. An interesting conundrum.